ITS TOUGH

Category
Commercial
Year
Y20
Its Tough Out There
It’s Tough Out There places the iPhone 11 Pro in a storm of everyday chaos, revealing its strength through humor and spectacle. We were responsible for the set design that created the stark, industrial stage for the commercial’s impact.
Credits
Client: Apple
Director: Sam Brown
Production Designer: Quito Cooksey
Its Tough Out There Its Tough Out There Its Tough Out There Its Tough Out There

Gaea Studio transforms ideas into fully realized worlds, from the smallest prop to the most expansive environment. With a combined experience of more than 10 years across a wide range of skills and projects, our team merges research, design, and advanced 3D to deliver creative consulting and conceptual art that defines the tone, atmosphere, and visual identity of film before a single frame is shot.

Our process blends storytelling with technical precision, drawing from art history, material culture, and cutting-edge visualization tools to craft visuals that resonate with authenticity and imagination. We approach every project as an opportunity to shape narrative worlds, whether through the subtle details of a single object or the immersive design of a vast environment. By partnering closely with directors, production designers, and creative teams, we ensure that each concept not only inspires but also serves as a practical foundation for production. From early mood explorations to final visual blueprints, Gaea Studio's work bridges vision and execution, setting the stage for stories to unfold with clarity and impact.

Services
  • Creative Direction
  • Visual Development
  • Design Consulting
  • 3D Visualization
Clients
  • Apple
  • Neon Rated
  • Marvel
  • Disney
  • Netflix
  • Salesforce
  • Sony Pictures
  • Metro Goldwyn Mayor
  • Paramount
  • Warner Bros.
  • Dreamworks Animation
  • General Motors Company